The Client
Welcome Guide

Welcome to your Renata Roderick client guide. Here’s what to expect, the links you’ll need, and thoughtful tips to make the most of our website collaboration.

A sunlit creative studio

Welcome to
Renata Roderick

I’m so glad you’re here. This is your central hub for our website collaboration, with the details, next steps, and guidance you need along the way.

You’ve put so much into your business. Together, we’ll create a website that reflects its quality, communicates your value, and gives the right clients a reason to choose you.

My approach brings together design, marketing, and storytelling. Take a little time to explore the guide, and reach out whenever you need clarity. I’m excited to bring your next chapter to life.

xo, Renata

the
NEXT STEPS

Here’s how we’ll get started, plus an overview of the creative process.

01

/   Make It Official

Review your proposal and agreement, confirm your selected service, and complete the booking requirements outlined there. Your project documents define the deliverables, payment schedule, and dates for our collaboration.

02

/   Gather Your Content

Bring together your logo, brand guidelines, photography, website copy, and service details. Share your goals and a few references you love. If copywriting is included, I’ll guide you on the information we need to get started.

03

/   Set the Direction

We’ll align on your audience, priorities, content, and visual direction before design begins. Share any important launch dates early, and make time for thoughtful feedback at the review stages outlined in your project plan.

NEED to KNOW

Sunlit studio workspace

COMMUNICATION
GUIDELINES

Keep questions, updates, and feedback together by email so we can stay aligned throughout your project.

PROJECT COMMUNICATION

TIME ZONE & SCHEDULING

Rhode Island · Eastern Time

PROJECT AVAILABILITY

By appointment.

Creative workspace and design materials

PAYMENT SCHEDULE

Your proposal and signed agreement outline the investment and payment milestones. Please refer to those documents for the dates and booking requirements that apply to your project.

Payment Questions
A carefully arranged creative workspace

STUDIO POLICIES /
REVISIONS

Your agreement defines the revision rounds. Send one clear set of feedback at each stage. We’ll discuss any additional work before it begins.

Contact Renata →
“Renata transformed the way my services were presented, combining beautiful design with a much more strategic approach.”
— Silvia Zampilli, Therapist

the TIMELINE

Here’s an overview of our creative process. Your collection, project scope, content, and feedback shape the schedule. Your proposal confirms the dates.

  1. KICKOFF

    Confirm your scope, goals, and project plan.

  2. DISCOVERY

    Explore your audience, brand, and priorities.

  3. DESIGN / BUILD

    Bring the agreed creative direction to life.

  4. REFINE / REVIEW

    Share consolidated feedback and refine the details.

  5. APPROVAL

    Review the final website and confirm readiness.

  6. LAUNCH

    Complete the agreed checks and go live.

  7. WHAT’S NEXT

    Discuss future updates as your business grows.

  8. HANDOVER

    Confirm the handover included in your scope.

Additional
Services

A cohesive website brings together design, words, and strategy. Need support beyond your current scope? Get in touch to discuss the right approach, availability, and a tailored proposal.

+ WEBSITE COPYWRITING
+ SEARCH ENGINE OPTIMIZATION
+ DIGITAL STRATEGY

Renata Roderick
A quiet moment of planning at home

Future Work /
Next Steps

Your website can evolve with your business. When you’re ready for a new offering, additional pages, or a larger update, get in touch. We’ll discuss availability and agree on a separate scope where needed.

Discuss Your Next Project

for Best Results

Thoughtful preparation helps us create a website that feels like your business. Use these essentials to gather your materials and make the most of our collaboration.

0 of 5 ready · Saved on this device when available.

DISCOVER

The Private Edit

A beautifully curated, template-based website, personalized and brought to life in one dedicated design day.

Designed for a focused experience, with your content and materials prepared ahead of time. Your proposal confirms the included pages and requirements.

Editorial website design in a creative studio

DISCOVER

The Studio Edit

A strategically refined, semi-custom website with thoughtful copywriting and design tailored to your brand. Up to five pages.

A cohesive digital experience that brings your business, your story, and your next chapter into focus.

Editorial website design in a creative studio

DISCOVER

The Bespoke Edit

A fully custom digital experience, thoughtfully designed from the ground up around your vision, goals, and business.

Every detail is shaped around what makes you different. Your proposal defines the scope and deliverables of your project.

Editorial website design in a creative studio

Your Project
Resources

Preparation Checklist

Gather your brand assets, content, and imagery with the preparation tips in this guide.

The Website Edit

See your website through a potential client’s eyes with an interactive assessment from the studio.

The Website Collections

Explore The Private Edit, The Studio Edit, and The Bespoke Edit to revisit the studio’s services.

The Creative Process

Review the journey from discovery and design to feedback, final approval, and launch.

Your Creative Partner

Have a question about your project? Get in touch with Renata for guidance on what comes next.

“Seeing my brand come to life in such a cohesive way was incredibly rewarding.”
— Fabiana Lemes, Luz & Aromas

Frequently
Asked Questions

✉ Can't find an answer? Get in touch!

How does this whole process work?

We start with your brand, audience, and goals, then align on the creative direction. I design and build your website, we refine it through the agreed review stages, and prepare for launch after final approval. Your proposal sets out the process for your collection.

What if I don’t like something?

Tell me what feels off and why. Clear, consolidated feedback helps us refine the design with your audience and goals in mind. We’ll work within the revision rounds included in your agreement, and discuss any additional scope before proceeding.

What if I need something else down the road?

Get in touch when your business needs new pages, updated content, or a fresh direction. We can discuss the right approach, availability, and a separate scope for future work.

What if I don’t actually know what I want?

You don’t need a finished vision. Share your goals, your audience, and a few references that speak to you. I’ll help translate those ideas into a thoughtful direction for your website.

How long will this take?

Timing depends on your collection and project scope. Your proposal and project correspondence confirm the schedule. Content readiness, feedback, and any changes to scope can affect the timeline.

Can I give input?

Absolutely. Your knowledge of your business is essential. Share your ideas and thoughtful feedback at each review stage, and I’ll guide the design decisions around your audience and goals.

How do payments work?

Your proposal and signed agreement outline the payment milestones and booking requirements. Refer to those documents for your schedule, and email me if anything needs clarification.

What if I have more questions?

Email renata@studioroderick.com. Whether it’s a question about preparation, feedback, or the next step, I’m happy to help you feel clear about the process.